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So, You Need a Website... Part I

A website project should be considered an investment, not an expense. Your new or redesigned site will be the on-line face of your business or organization, and should leave a lasting impression with your clients, customers and visitors. In today’s age of technology your website is essential to the overall success of your company. Selecting the right vendor for this critical project is imperative.

Where Do I Start?

Before you even begin the search, you need to have a generalized vision of the websites’ purpose. Will it be informational in nature? Is it designed to attract new business and capture user information? Is there an aspect of commerce or an online store? Deciding on the needs and goals of your site, even if it’s just a simple wish-list, will help your potential vendors define the end deliverables.

The management and administrative capabilities of the site are the second part of this important equation. Having the proper tools to update site content and evaluate user behavior is just as important as the overall design aesthetic and functionality. Understanding the value of a Content Management System (CMS) and/or the purpose of analytic reporting will help to refine the overall scope of the project.

How Much and How Long?

It’s also a good idea to have a ballpark budget and an expected completion date in mind. More often than not these are the two key determining factors for a client. Total costs and production time vary greatly because every design and development project is different. In the web world one size does not fit all; the needs and goals of your business or organization are completely unique.

In Part 2, we’ll detail how to select a qualified vendor. If you can't wait, or you're interested in more information, just give us a call: 410-740-9181.

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